Connecting authentically with your audience is more important than ever in this new AI-powered world.
Join us Wednesday, September 18 to discover how your company can meet this urgent engagement challenge with clear messages grounded in humor and experience—and with the help of new AI video creation tools.
Featuring best-selling author and content legend Ann Handley, strategic storytelling expert Gabrielle Dolan, and Rance Greene, founder of the School of Story Design, this is a timely learning event you won’t want to miss.
Authentic Engagement in the Age of AI: Advice for Leaders and Content Creators
Ann Handley
Join Ann Handley, the Wall Street Journal bestselling author of Everybody Writes, and Chief Content Officer at MarketingProfs for a fun and insightful conversation with novelist, veteran instructional designer, and fellow funny person Lindsay Hunter. Ann will show you how to effectively earn any audience’s attention and trust in this transformative (and disorienting) age of AI…and probably wax poetic about her love of tap-dancing and E.B. White.
What you’ll learn:
- How the challenges of engaging employees are changing fast–and how leaders and content creators should respond
- Tips on more engaging training and internal communications, grounded in Ann’s perspective as a content marketer
- Practical advice on creating better video scripts, emails, and presentations
How to Train, Lead, and Sell Better with Magnetic Storytelling
Gabrielle Dolan
Gabrielle Dolan is a best-selling author and global authority on strategic storytelling with a client list that includes Amazon, IBM, Salesforce, and the Obama Foundation. In this highly practical presentation, Gabrielle will demonstrate how company leaders and their communications and L&D teams can harness personal stories and better brand storytelling to connect better with any audience, one person at a time.
What you’ll learn:
- Why she feels telling stories is the most respectful way to communicate–and where and how to deploy them
- How to avoid the biggest mistakes people make when communicating in person, in writing, and in videos
- Her latest advice on using AI as a creative thought partner
Keep It Real with Video: Strategies for Making Your Message Human
Rance Greene
Rance Greene is the author of Instructional Story Design, founder of the School of Story Design, and a CLO coach. In this fun, informative presentation, Rance will share examples of authentic and inauthentic messages plus a framework for creating story-driven videos that boost engagement and solve real business problems.
What you’ll learn:
- A helpful definition of authenticity
- How authenticity translates (or doesn’t translate) to video
- Four essential questions to ask before crafting your next important message
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